From June 22 to June 27, 2024, our food truck ventured into the heart of Kelantan, exploring 11 diverse locations across this culturally rich state. Our journey aimed to introduce our fresh noodle products and gauge local preferences, but we quickly discovered an unexpected star of our menu – our tauhu goreng (fried tofu).

In Kelantan, our tauhu goreng became an instant hit, outshining even our signature fresh noodles. We delved deeper to understand this phenomenon, engaging with customers and observing local eating habits. Our findings revealed that Kelantanese have a particular affinity for tofu dishes, appreciating the protein's versatility and ability to absorb flavors. Our tauhu goreng stood out in the market due to its exceptional crispiness and generous portion size, qualities that resonated strongly with local tastes.

While our fresh noodles didn't garner the same enthusiasm, this experience provided valuable insights for future market penetration. We learned that adapting our noodle recipes to incorporate more local flavors and textures could potentially increase their appeal. This Kelantan expedition not only highlighted the importance of regional taste preferences but also demonstrated the value of flexibility in our product offerings, guiding our strategy for future expansions into new markets.